The Very Basics on how to be an SEO Article Writer

To be an effective SEO article writer one must remove all notions on what it means to be a writer in the traditional sense, in this modern highly competitive online world you now not only need to take into consideration the article being read by a person but also by a search engine algorithm. 

There are many article writing services available online and they all aim to achieve the same thing; to rank better (place higher when searched) with the most frequently used search engines such as Google, Yahoo, Bing, etc… and to do this the writing needs to be optimized for search engines (SEO).

Some Key Components to SEO Article Writing

No matter how good a writer you are, no one will ever find your site if you are not ranking well within the search results, preferably on page 1, let’s be honest when is the last time you went to page 2 or 3 to find what you were looking for?

 The old saying is that “Content is King” and by incorporating, well-researched, search engine friendly, SEO content on your website, you will be sure to not only engage the customer but also do well within the search results.

All article writing services will know about these terms and if you want to be an SEO writer you should too, these are…

Meta Titles or title tag – This is the link you click to take you to you the webpage when you are searching for something with a search engine. (Max 70 characters)

Meta descriptions – This is the piece of text describing the content on the website that is below the title when searching for something using a search engine. (Max 150 characters)

Anchor text – This is text within the content on the webpage that is a clickable link; it has a hyperlink embedded in it. It will either take the reader to another website or to a different page on the current website.  This is also usually the keyword you are trying to rank  for or variations of it

Latent Semantic Indexing – Words that are similar to the writers’ keywords, they are there so search engines have a better picture of what it is you are trying to rank for.

How Article Writing Services Write Effectively

SEO article writing is all about keyword placement so that the content flows well while being read as well as the search engine knowing what the site is about. The content should be engaging to help with  ( time on site ie bounce rate), it should be well optimized, it should have some pictures and videos to break the writing up and make people want to buy from your services.

Long-tail keywords and variations of a keyword should be added within the body of  the text and this is where I come in as an online article writer, creating well-optimized, well-researched articles & blog posts for your website,

Keyword stuffing is an issue that new writers or website owners will most likely face if they don’t know about the dangers of it. 

Keyword stuffing is when the word you want to rank the site with is unnaturally forced into the article again and again.

Search engines will absolutely penalize you if you aren’t careful with how many times the keyword is used within a body of text. 

Now you also need to consider the opposite; underuse of the target keyword.

If you don’t put the keyword into the text enough then the search engine isn’t going to know that that is important to the content on the website. 

How to find the correct balance is something that many different article writing services online do not to this day agree upon.

A reasonable rule of thumb is to not have the keyword be any greater than 4% total of all the written content on a page. 

The best thing to do though is to try different strategies and see what works for you and over time you will hone the skill of SEO article writing and maybe even become an expert yourself. 

The Different Types of Writers

 The Freelance Blogger – The article will be created around a blog post, so the focus is on  blog content writing

Content Writer – The focus is on many different types and levels of content creation (white paper, blog posts, eBooks, websites, web2’s,…)

SEO Writer –  The focus here is on providing very highly optimized content with good keyword placement and lots of Long tail keywords  to help you rank better in the search engines  

Content Strategist – focus more on creative and managing content

Freelance Web Content Writer –Providing content for websites

Ghost Writer – the focus is on providing content that is credited in someone else’s name. This can be from blog posts to stories, ebooks, articles, website content  creation, and many more

If you are ready to book me for any type of SEO service from content writing, website analysis, website audits, backlinking plans or website design, then drop me a message or view my packages here